MEDIA KIT · 2026

boxing.arc

The place music goes when it wants to live in fight culture.

A culture-native media asset for boxing, fight culture, and the crossover moments where music lives inside sport.

139K+
Followers
10M+
Top Post
19M+
Total Likes

What We Are

A niche media asset at the intersection of boxing, fight culture, and music.

boxing.arc is not a creator page. It owns the editorial voice inside a sub-culture that labels cannot easily access through their own channels.

Walkout edits, training montages, crossover moments — some of the highest-earned-attention formats in music marketing. We make them, we publish them, and we put tracks in front of an audience that is actively listening.

The editor behind boxing.arc 01 · The Editor

Behind The Edits

Built by an editor who lives inside the culture.

boxing.arc is made by someone who trains, watches, and spends his weekends in gyms — not a marketer looking in from the outside.

That's why the edits feel right. That's why the sound cuts land. Fight culture knows when something is made by a fan versus an outsider, and it rewards the former with attention.

Editor
Jude Helder
Based
London, UK
Since
2024

Who We Reach

The audience.

A high-intent, culture-native demographic that sits outside the reach of standard label marketing.

Demographics

18–34, predominantly male. UK, US and global boxing markets. High overlap with music, streetwear, and combat sport culture.

Behaviour

Active savers and sharers. They replay edits, Shazam tracks, and follow artists they discover through fight content. High-intent audience.

Why Labels Care

Unreachable through standard playlist pitching or artist page promo. They discover music through culture — walkouts, training, fight night energy.

Content Affinity

Cinematic edits, slow-mo walkouts, raw gym footage, crossover music moments. Production quality matters — this audience scrolls past anything generic.

What We Offer

Content formats.

Five ways a label, artist team or agency can buy into the boxing.arc audience.

01

Single-Track Placement

Your track featured in a boxing.arc edit — walkout clip, training montage, or crossover moment. Published on the page with full editorial treatment.

Get in touchfor pricing
02

Campaign Retainer

Monthly commitment with guaranteed placements across multiple weeks. Built around your release calendar. This is where repeat spend lives.

Get in touchfor pricing
03

Sponsored Series

Multi-part editorial series built around one track, artist, or campaign. Treated as a mini-doc, not a reel. Premium storytelling with premium reach.

Get in touchfor pricing
04

Walkout Package

Bespoke edit built around a specific fight night. Published on boxing.arc and delivered as an asset to the label. Timed to fight card and release schedule.

Get in touchfor pricing
05

Channel Consultancy

Written report on how your label should approach boxing and fight culture as a marketing channel. Strategy before spend.

Get in touchfor pricing

Featured Edits

Top posts, live feed.

Four of the highest-viewed edits from @boxing.arc. Real posts, live from the feed.

Walkout Edit
10.7M Views
01

Mike Tyson — The Myth, The Weight

#miketyson #knockout #boxing · Cinematic walkout montage

Fight Moment
9.4M Views
02

Manny Pacquiao — Pound-for-Pound

#boxing #knockout #mannypacquiao #edit #fyp

Fight Moment
9.4M Views
03

Gervonta Davis — Tank Sequence

#boxing #knockout #gervontadavis #fyp #edit

Crossover
8.4M Views
04

The Canelo Effect

"The canelo effect" · #boxing #knockout #canelo #edit #fyp

Live embeds from @boxing.arc. Full reel and additional placements shared on request.

Case Studies

Selected label work.

Projects where record labels brought boxing.arc in to deliver work into the combat sports audience.

01 — Alamo Records

Alamo Records brought boxing.arc in for a two-track release campaign — commissioning native edits around BossMan Dlow and PartyNextDoor audios, built for the combat sports audience the label's roster hits hardest.

Each edit was cut from scratch around the specific track, timed to the release window, and deployed through the page to a feed already primed for that sonic world.

The work demonstrates what boxing.arc does at its best: pulling hip-hop directly into fight culture's timeline, not renting attention from it.

Client
Alamo Records
Artists
BossMan Dlow · PartyNextDoor
Scope
Release placement campaign
Format
Multi-track edit series
02 — Sony Music Vietnam

Sony Music Vietnam commissioned boxing.arc for a promotional placement around a BossMan Dlow track — a native edit built for the combat sports audience as part of a coordinated regional push.

The brief was a boxing.arc edit timed to a specific posting window. Draft delivered to the Sony team, approved, deployed through the page to the fight culture feed.

The work signals what boxing.arc unlocks for global majors: native access to combat sports and fight culture audiences in regions where conventional music marketing channels don't land.

Client
Sony Music Vietnam
Artist
BossMan Dlow
Scope
Commissioned artist promo
Region
SEA × global fight audience

See The Work

The reel.

A cut of the boxing.arc editorial voice — pacing, craft, and the feel we bring to every placement.

Why Boxing.arc

Why labels work with us.

01 —

A niche audience you can't buy.

Boxing and fight culture audiences don't discover music through playlists. They discover it through walkouts, edits, and gym content. We own that channel.

02 —

Editorial quality, not UGC.

Every placement is produced with cinematic editorial standards. This is not an influencer repost — it is a crafted piece of content built around your track.

03 —

Campaign-ready structure.

We work on your release calendar. Placements are timed to drops, fight cards, and cultural moments. Not random — strategic.

04 —

Repeat relationships, not one-offs.

Built for label-side partnerships. Retainers, campaign calendars, and performance reporting designed for teams that think in quarters, not posts.

Start Here

Let's put your track in fight culture.

Start with a single placement. See what happens. No onboarding, no 10-week build-up — just a track, a fight night, and the audience.

DM @boxing.arc on TikTok

Or reach out directly — itsboxing.arc@gmail.com